Mental Photography (ZOXing) Report

Mental Photography

Brain Management


ZOX Pro Training


Knowledge is Power


* Are you overworked and stressed out?
* Do you struggle with information overload?
* Do you want to decrease study time?
* Do you want to pass tests with ease AND achieve high scores?
* Are you a professional climbing the corporate ladder?
* Too many books, not enough time?
* Do you scan emails for vital information?
* Your “IN” box looks like Mount Vesuvius erupting, while your “OUT” box is empty?
* Do you suffer dyslexia and find reading is difficult to impossible?
* Do you FORGET what you read?

“Mental Photography” is the answer to ALL of these questions.


What is Mental Photography?

You were born with this ability switched on. You used it for the first 5 years of your life. You used your eidetic memory, also called the photographic memory, to take in your world around you. Mental Photography taps into this ability, and you learn how to use it for your benefit.


You were an information sponge! You NATURALLY learned extremely complex things during that time. Just ask your parents, or look at your own children.

Why don’t I use it now?

When you go to school you are brainwashed to think by learning to read you are taught a superior method of learning. NOT TRUE! Reading is taught in opposition to Mental Photography. When you were taught to read, your access to this ability was switched off. Reading does not work for everyone because it is NOT a natural ability. Mental Photography IS natural, and does work for everyone.

Can I learn Mental Photography (ZOXing), again?

YES! It is the natural ability you were born with. You never lose it.

We have taught thousands of people JUST LIKE YOU Mental Photography since 1975, when Richard Welch, CEO of Educom Incorporated, first discovered it. For over 35 years we have constantly upgraded our teaching so that you can achieve your absolute best results. We were the First to teach Mental Photography, and we are STILL THE BEST! And yes, Mental Photography is REAL. Richard Welch is the “Father of Mental Photography”

Common Questions About Mental Photography…

Will I have to give up “reading”?

NO! Mental Photography enhances the experience of reading.

Your average reading speed is ~250 words per minute (wpm). Mental Photography (ZOXing) begins at 25,000 wpm. (That’s 100 times the speed of reading!!)

During Brain Management Seminar Training you are tested on recall at 52,000 wpm during the seminar. Proficient Mental Photographers show up to 600,000 words per minute with 90% recall (just turning pages). (Testing has been omitted from ZOX Pro Training, without losing effectiveness or results.)

Mental Photography has the IMPACT of reading something 100 times. It will definitely enhance your experience of reading after you Mentally Photograph the book. You will feel like you have already read the book many times over when you do read it. It will certainly spoil any mystery novels. You will automatically know ‘who-done-it’. You have barely scratched the surface of what your brain is capable of doing!

Even more powerful is that Mental Photography exercises the brain! As a brain exercise

Mental Photography delivers:

* Elevated whole brain activity
* Strengthens neural pathways
* Hemispheric balancing
* Heightened communication between the conscious and the subconscious
* Grow more memory
* Quicker and clearer thinking

Since I have been relying on reading from age 5, will this inhibit Mental Photography?

NO! We refer to the “eidetic memory” as the “photographic memory”.

You were born using Mental Photography. At that time in your life it is referred to as the ‘eidetic memory’ that incorporates ALL the senses. You never lose the ability to use it. Advertisers thaqt use subliminal advertising use your NATURAL brain function to ‘command’ you what to buy. Would you like to know how to gain control over it??

Brain Management Training fully explores Mental Photography; its’ endless uses, attributes, and benefits. You will experience these things during your training and see results. You will learn all you need to know about Mental Photography. Mental Photography is at the core of all of our trainings. By YOU gaining control of your mind, you gain control of your life!

Knowledge is Power!

As you learn Mental Photography or ZOXing, you will also be experiencing “Brain Management”, or the likewise, the “ZOX Pro Training” system. Brain Management explores your new-found abilities and shows you how to use them to get more out of life. Brain Management (and ZOX Pro Training) is a synergistic system that supports your Mental Photography as well as the other life skills you learn here. While you are becoming a great Mental Photographer or ZOXer, you are also taught:

* Albert Einstein’s Distraction Index (Invented by Albert Einstein) for 100% Concentration
* Techniques that open your peripheral vision, intuition, and awareness
* Kinesthetics and muscle testing is taught at the seminar level only
* Subconscious programming
* Relaxation Techniques
* Health Applications are taught at the seminar level only (You can apply our training to anything)
* Dream Programming is taught at the seminar level only
* Problem Solving
* Goal setting that works
* The “Path of Least Resistance” at the eBrain Executive Seminar only.


Why is it necessary for me to learn more than only the Mental Photography?

Mental Photography is wonderful at gaining vast amounts of knowledge. Why would you NOT want to learn more? Our synergistic approach is effective for getting results in the quickest time possible.

You were taught to disregard your connection to your photographic memory. Through our specialized coaching embedded into our trainings, you are able to reactivate that connection with the least amount of effort. We have over 35 years of experience assisting people this way.

You need the other parts of the training to make your effort more effective. This is a “whole life system” that works. If you only focus on the Mental Photography, you will sacrifice much of what you will gain by using the whole system.

We are committed to your success. Through many years of research and hundreds of thousands of participants, we know what works.

Did You Know …?

Scientific research shows that within 60 days of learning “speed reading“, over 90% revert back to reading (even though speed reading is statistically better than reading), because there has been no support provided or basis for beliefs to change to accommodate the new way they have learned. When you use all parts of the complete Brain Management System (ZOX Pro Training System), the results are off the charts — GREAT!

And even one better! It is EASY. The techniques we teach you go hand in hand with each other. And they’re EASY to use!

While strengthening your brain with Mental Photography and other synergistic Brain Management techniques, more life-long benefits will emerge for you.

Benefits include:

* Increased Memory
* Better Concentration
* Increased Vocabulary
* Recall of Mentally Photographed Information
* Intuition and Awareness
* Subconscious Programming to get the most from life
* Require less Sleep
* Eliminate Stress
* Problems Solved Easily
* Enhanced Decision Making
* Achieve your Goals

And through it all, you will continue to learn more and more valuable information!

You’ve heard of ‘Lateral Thinking‘… NOW get the where-with-all to DO IT!!!!

To deny your photographic memory exists is like saying that you were not born.

You were born with it.

You never lose it.

You are just out of touch with it.


We are committed to your success.

You get everything you will ever need from this training. It is just that complete!

Our complete whole life training seminars come with GUARANTEED FREE REFRESHERS for life!

(That’s even better than a money-back guarantee)

We promote independent thinking, self-motivation, and anti-guruism. You know what is in your best interests.

YOU are in Charge!

We put you in charge. Our clients are from 7 years old to over 90. We treat everyone as adult. Along with that, the client is bestowed the adult responsibility to be in charge of themselves and what is in their best interest. Don’t worry – everyone has problems. But everyone does NOT have SOLUTIONS. We don’t need to know what your problems are. But we will provide you the ability to find solutions for those problems, yourself. We help you to help yourself. We turn over these proven life-enhancing techniques to you — for you to be in control of your life, like never before. We hope you have enjoyed this REPORT on MENTAL PHOTOGRAPHY. We will continue to make more valuable information available. For the nearest Brain Management Seminar or eBrain Executive Seminar to you, you can reach us through the Helpdesk. We look forward to hearing from you.

Your Brain is the most personal thing you possess.


Which type of person are you?

If you believe there is nothing better than slow, boring reading that takes up huge amounts of your time, that you think there is no reason to improve your life, or your life is so completely filled with joy and compassion, then reason has it that this training wasn’t meant for you.

But, if you want to make your life more prosperous in more ways than you can imagine, AND be back in charge of your greatest asset – your brain, then you’ve come to the right place.

Great Things Happen Here!

For more information on this topic and many others, please visit: – ZOX Pro Training – Mind To Mind – The Brain Accelerator : The Official Organization Support Blog

Brain Management Home Study Training vs ZOX Pro Training | Mental Photography is ZOXing

Innovations in Brain Management, ZOX Pro Training, Mental Photography, & ZOXing


Brain Management Home Study Training vs. ZOX Pro Training

Here is a question that I get asked a lot. Many people want to know,…

What is the difference between ZOX Pro Training and the Brain Management Home Study Training?

The Brain Management Home Study Training came first. When Brain Management expanded into the global market, we were pulled in all directions. We were asked to teach groups of people all over the world our accelerated learning technique. But you can only cover a small number of places. Many people in isolated areas were not able to travel to the classes in their region of the world. We did not want anyone to miss out. We needed a solution. Richard Welch, the Father of Mental Photography, realized we needed the Home Study Version of the Brain Management Seminar. Thus, the Brain Management Home Study Training was born.

From Seminar to Your Home

Since the Home Study Training was created from a very successful seminar, it allowed us to provide a simple version of our core teaching. Does ZOX Pro work? Yes, because It provides the right tools and exercises for you to gain results. The results are only limited to the limits of your imagination. The exact same thing can be said about ZOX Pro Training.

Both, the Brain Management Home Study Training and ZOX Pro Training are accelerated brain based learning derived from the same source, the Brain Management Seminar; it was disseminated to 2 rather different platforms. While the Home Study Training is a physical package with CDs sent to you, ZOX Pro Training is a complete Internet package, and nothing is physically sent to you. While online attending ZOX Pro Training download your day to day equipment.  Even though there are minor differences, we have kept the focus, and results you can achieve are the same – UNLIMITED.

Platforms, Pricing and Distribution

Others have asked, “Why is the pricing different?” When you have a physical product, you must build, store, and service that product. On top of that, there is shipping and other things that add costs when people are handling the product from creation to delivery. The price reflects this. Digital products don’t have the limitations, and we can pass the savings on to you, the client.

Since most of our clients are interested in our accelerated high speed learning, and not really interested in all the things that lead up to the distribution of our training displayed on the two different platforms, they generally don’t think of these things when they are looking at the difference between the two trainings. Both accelerate learning, and both are still available today.

If you want the digital ZOX Pro Training, you can buy it at

If you want to purchase the Brain Management Home Study Training, you can CLICK on this link:

I hope this helps you in your decision making process.

Shannon Panzo


Great Things Happen Here!

ZOX Pro Training vs PhotoReading

ZOX Pro Training vs PhotoReading

Testimonial of my experience with Brain Management


Comparison to PHOTOREADING

by Enzo C.

Before Brain Management I was stuck in my studies. With a highly educated background this was also a big problem for my family.

As a result of Brain Management, today I am not only doing my studies of law without effort, I have also started to study business economy as well.

This change has occurred by using ZOX Pro Training to improve my mental photography.

I had previously attended a couple of seminars on “PhotoReading” and had been very disappointed.  Whilst I did experience some benefits, the results were not those that were promised in the seminar literature.

When I first purchased the ZOX Pro Training, I thought that because it was so cheap, it was probably underpowered. I am happy to report, that exact opposite is true – ZOX Pro is more feature packed than it appears. Yes, the creators of ZOX Pro have made it easy to learn a very vast and complex system.

There are a number of different Brain Management Training offerings, and

I have completed every one.  Below, I outline my impression and experience with the ZOX Pro Training course.

(for clarity: Brain Management, Subliminal Dynamics and ZOX Pro are all the same; Mental Photography is also called Subliminal Photography and ZOXing.)

ZOX Pro Training

ZOX Pro Training is an online-course that comprises eight audio modules (which are accessible from the Internet) and a student guide. You can download the student guides for every module, the audio files for the first module and four relaxation sessions.  (And of course you have life-long access to the whole course online!)

It is recommended to do the whole training within a week (that will take you about an hour a day) and you do this two times to fill in the gaps.

There is a big FAQ-section that already answers a lot of questions and the ability to ask anything else is done by opening a support ticket (which is usually answered within 24 hours). Additional support training is even sent by email.

ZOX Pro Training provides you with all of the tools, just in a condensed format that is easy to understand.

As you might be a sceptic person and may ponder about spending money for a seminar (and maybe the costs for a journey as well) this will provide you a good insight into the matter. ZOX Pro Training costs only ~200 dollars and comes with a 60-day-money-back-guarantee.

As further background, I would like to share my experience in discovering Brain Management and ZOX Pro training and how they compare with “PhotoReading”.

In summer 2009, I came across a book called “PhotoReading” by Paul Scheele. The more I read, the more excited I got. It seemed like the answer on all of my questions. It seemed like the explanation for all of my difficulties in school.

As I said earlier, I attended a couple of “PhotoReading” seminars and did not experience the benefits that had been promised.

The first seminar was interesting even if it was obvious to me that the instructor did not have the ability to use her photographic memory (that the course made claims of).

I practiced the exercises at home but quit after a while because no results took place. I did not want to give it up completely, so I “photoread” a book once in a while.

Five months later the second part of the seminar took place. I participated not only because I was curious and hopeful; first of all I had already paid for it.

But again, in the second part we learned” nothing else but to photoread a few books of the same topic without a break to gain complete information upon one topic – the course did not deliver what it promised. I hoped so much that I would get further explanations or exercises that will help me to use my photographic memory… It did not!

I knew that there was more. It really seemed possible…

At that time I blamed the instructor, I thought that it was her fault.

More or less a year later I “googled” PhotoReading. I still had not given it up, I was just desperately disappointed. I came across a commentary that led me finally to the eBrain-website where I read the following:

“PhotoReading” is a registered trademark owned by Learning Strategies Corporation.

Paul Scheele of Learning Strategies invented the term “PhotoReading” after attending a Subliminal Dynamics Course in October 1985. In the Subliminal Dynamics Brain Management Course he attended as a student, one of the subjects covered was Subliminal Photography / Mental Photography. This technique, along with other techniques, have been taught by Subliminal Dynamics Brain Management since 1975.

Three months after Paul Scheele attended the Subliminal Dynamics Brain Management Course in October 1985, he started a company called PhotoReading, apparently based in part on what he learned in the Subliminal Dynamics Brain Management Course, even though he was never involved with the research and development of Subliminal Dynamics Brain Management or Subliminal Photography / Mental Photography.

View Paul Scheele’s evaluation for the October 1985 course.

(You can find and read this on your own at Just click “Endorsements” and then “International”/”PhotoReading”)

The interesting thing was, even though others would be angry, I was not angry at all. I had finally found the explanation why I had no results and I would now have the opportunity to learn the original. Photo Reading led me at least to Brain Management. Therefore, I want to thank you Paul Scheele!

I thought: “Okay, I tossed so much money for these two PhotoReading-seminars, the 200 dollars for the ZOX Pro Training is almost nothing.” Today I can tell you that ZOX Pro Training was probably the best investment I ever did!!!

Photoreading vs. Brain Management and ZOX Pro Training

I am in the unique position (so I have been told) that I have not only completed the two PhotoReading-seminars, but I have also completed all stages and courses offered by Brain Management.

The difference between PhotoReading and Brain Management, including the Mental Photography, is like night and day. Whereas PhotoReading leaves you in the dark, and Mental Photography turns on the light like looking at the Sun.

Brain Management gives you exact instructions how to train your speci

fic mental muscles you need to, and shows you what exercises you should do and how often, and prepares you mentally for the journey ahead.

(It liberates you to really do these things for yourself. And the support is there if you need it)

PhotoReading only gives you “Run!”.

(nothing else, especially no support!)

So it may not be impossible that you learn it from PhotoReading – by my experience, it is only hardly imaginable. Besides, why should you learn an „inferior” (in relation to the quality) copy if you can do the original (for even less money)?

Brain Management gives you a whole system. It is not only the Mental Photography! Yes, it is certainly right that Mental Photography is the magic pill, the key – if you want – that unlocks your vast (and unknown) potentials. But there are a lot more tools that will help you to become exactly the person you want to be. Believe me, you do not want to miss those!

As I said I did all the courses that are offered by Brain Management. You will not have to do this as well. Normally one of them is enough to be able to change your life. You are taught to do it for yourself in such a positive way that is hardly possible to describe only with words!

Below, I share my insights into the other Brain Management courses that I have completed.


The Brain Management Home Study course has basically the same content as the ZOX Pro Training. The only difference is that you get the course material delivered to your home in a package (so you will not have to do the course online) and the tools are explained a little more comprehensively. The home study course costs amount to ~400 dollars plus the shipping.

After I had trained using ZOX Pro Training, I told them that I would like to order the Home Study Version. They told me that I would not need it, and that I should do the ZOX Pro Training over again instead.

I am a person that does not want to miss anything. I ordered it as well. I do not regret it at all I must admit that they were right. ;)


The Basic Seminar is conducted over three to four days. You get all of the tools and they are well explained. It is great to meet other people that think differently, too.

If you wonder what I mean with “different” just tell someone in your surroundings that you are doing a course that will help you to gain access to your photographic memory again. ;)

It is even better to come across people who did the seminar some time ago and are repeating it.

(Once you have paid for the Basic Seminar, you can repeat the seminar as often as you wish – you only pay a “sitting fee” that is usually around 100 dollars. This is true for the EXECUTIVE Seminar as well!)

People that have already been through the seminar see the world through different eyes because they have already completed the learning path, are using the tools, and accessing their photographic memory in daily life.
The basic seminar costs about 900 dollars.

(only for $ to $ comparison: the first PhotoReading-Seminar costs about $1,000 dollars; the second one about $500)


In the Executive Seminar you get a much better understanding of how to use the Brain Management and Mental Photography tools in your daily life.

Shannon Panzo, who is the only instructor teaching it at the moment, collaborated with Richard Welch to further develop every tool.

The second purpose of the Executive Seminar is to go into detail with every individual. Everyone has his own problems, his own wishes, as individual people. You gain valuable insight how to realize your personal objectives.

The Executive Seminar lasts three days, and is only taught in Australia (and sometimes Asia) by Shannon Panzo. The costs for it amounted to about $2,500 dollars.

It was the Executive Seminar that allowed me to realize the whole dimension of might and power that I have sitting there within myself. I am in charge of my life. My life is what I make of it! I had heard this sentence several times before, but I first really understood it during the seminar.

While I was travelling to Australia for the seminar I asked myself if it was the right decision to spend $2,500 dollars for the seminar and even more for the journey… Today, I know that it is not possible to pay for the value of what I truly received!

From my point of view, I must admit that I would make the seminars a lot more expensive. When I asked Shannon why they make the seminars so inexpensive he explained to me that it was always the philosophy of Richard Welch (he is the founder of Brain Management, and is also called “the Father of Mental Photography”) that everyone – who is ready for it and wishes to do so – has reasonable access to it; not only a priveledged few that can afford it!


In Summary:

If you asked me what the best thing is that I gained of all this I would say that it lifted the veil from my eyes.

(I am referring to the “veil” that was blocking me from seeing the real world.)

Before ZOX Pro I locked my problems and my fears as deep as possible and “tried” not to be aware of them. Now I am digging deep, and I have eliminated the word “try” from my vocabulary!!! ;)

I am much more aware of who I am and what I want in life; more spiritually spoken “what I am meant to do”.

Other BIG PICTURE changes include taking RESPONSIBILITY for me and my actions. Even if it may sound strange to you, I am feeling much more a “man” now.

As for the comparison: there is no comparison! Brain Management and Mental Photography leaves Photoreading in the dust!

I have no desire to ever pick it up again. Photoreading has nothing for me.

To sum it up I cannot phrase it better than Shannon does:

“The resources that each person has sitting on their shoulders are vast beyond comprehension. Brain Management, Mental Photography and ZOX Pro is the perfect vehicle to unleash a person’s unlimited ability.”

I can only recommend to everyone – no matter at what point of life – to not miss another day. Take the slogan of Nike as your motto and


Reading, Speed Reading, Dyslexia, and Photographic Memory

Speed Reading vs. Reading:

a short synopsis of some basic differences and misconceptions

How to gain the most from the written page is not found in the technique you learned to use to gather information. The rote-memory system is failing you. Reading teachers around the world say the same thing, “If you do not read every word verbatim, then you are not getting the information”. Their statistics tell a different story.


Imagine pulling open a good long novel while sitting in your favourite chair in front of an open fireplace for a good long read. Taking your time to absorb yourself in the plot as it thickens, the evening wears on. You find that even though you have been reading for over an hour, you have only gone through about 40 pages. If you do the same thing every night for 10 days, you finally be at the end of your 400 page novel. That’s fine, if you have plenty of time to burn.

Now, imagine what your employer would say if you told him you would be happy to peruse a 400 page report over the next 10 days and get back to him then. What if you were to speed read instead? Reading Doesn’t Work!

Speed Reading

It is no secret that when you speed read, you are neither reading everything, nor are you taking it all in for accuracy. How do you feel about your skill with speed reading? Do you feel that you have missed a lot? Even if the document now only takes you one or two hours instead of 10 hours, do you feel your accuracy of information is there? Are you confident in presenting your findings after just speed reading? Probably not.

Let’s look at the statistics. You have been told that reading is the most accurate way of dealing with information, right? Did you know that you will immediately forget 50% of what you just read? Can you imagine how ineffective reading is when you forget 95% of what you read, in only 48 hours? Did you know that if you were given a comprehensive test covering all the topics you passed tests on in school that you would most likely fail miserably as an adult?

But when you look at speed reading, you would probably think that since you are using fewer words to get your information that you would be even worse off. Right?… Wrong! Statistics prove that speed reading has higher comprehension of information, and even a longer hang time of the information than reading.

So why would people that learn speed reading, and know the statistics, go back to much slower ineffective reading for their information? Most people do not have confidence in speed reading. Even though the statistics prove otherwise, people were taught form an early age that reading is “the way”. Speed Reading Fails!


There are an amazing number of people that suffer daily with reading; dyslexics. 25% of the population has dyslexia. Since there are 7 types of dyslexia, and if you are a dyslexic, you can experience 1 or more of them at varying levels, the school systems are not equipped with specialists to properly diagnose the different types. In reaction, many dyslexics get diagnosed with ADD and ADHD instead.

For dyslexics, dealing with written information can be painful to impossible. There is a different way of dealing with the dyslexic aberration; bypass it all together. The way this can be achieved is by reteaching dyslexics to access their eidetic memory (photographic memory) instead. Dyslexia does not inhibit the photographic memory.

Photographic Memory

There is another way to gain information that is much more effective that reading or speed reading. When you were born, you had a photographic memory. It isn’t limited to just seeing either. It is a photographic memory on all senses. It is called the eidetic memory. Better yet, it is completely natural!

There is a new way to learn that uses that photographic memory you misplaced. It is called Mental Photography. It was invented in 1975 by Richard Welch from speed reading. There is still hope for those that find reading and speed reading painful to impossible.

Mental Photography – ZOX Pro Training

I Don’t Read – I ZOX!

Study Habits and How To Study

Do you want a Life during school?

Is there Life after Study?

For every classroom hour, you are told to study 3 – 4 hours outside of the classroom. That is ABSURD!

Study it University

You, or someone you know right now is being forced into hard labor just because they are attending school. Students that have a full class load would most likely be spending no less than 20 hours per week in the classroom. Then to take things past ample and into excruciating is the requirement that you are studying 60 – 80 hours per week outside of class to maintain good scores. That would be about 100 hours commitment per week. You were not meant to be an island. You have isolated yourself. Now you have become a study island; where nobody else can go.

Some students must support their schooling with a full-time or part-time job. Most jobs do not accommodate you studying while you are on the job. Pretty soon the student starts thinking the job is much easier than the schooling and all the study they must do each and every day. To let the study time lapse is lethal to good scores… as you have been told.

How To Study

What is all this study really worth? Sure, students want to see results from the effort they are putting into their studies. But, more often than not, the amount of energy that is put into study, does not reconcile to the resulting grades. Imagine how you would feel if while all your naturally smart friends were out, having a great time at the beach or at a ball game, while you have a ball and chain, anchoring you to your studies. And they get better grades than you do. WOW! That got to hurt.

What makes your fiends different from you, that you have a life of study, and they actually have a life? What special information did you miss along the way? You received all the traditional ways to study properly; reading, re-reading, note-taking, outlines, taking tests, study groups, quizzes, mock-testing, etc. Gee, no wonder this study takes so much time. With all the extra effort, you would expect your payoff to be huge, but is only mediocre in comparison. Maybe the traditional way to study is flawed somehow.

Study Tips

When you are engaged with serious study, you must be efficient. Start analysing which things work for you, and which things don’t. Any study habit that does not pan out, stop using it. Stick with only those that work for you. Remember those friends that don’t need to study? This is most likely the answer you are missing. Everyone is born with a photographic memory. Some people are able to keep using it into adulthood. Most people, like you, loose contact with it. But there are specifically designed techniques that allow you to regain access to your photographic memory. Then you too, can have a Life during school. Now, all you need is the technique.

Photographic Memory – ZOX Pro Training

I Don’t Read – I ZOX!

What’s Your Top 10? – Part 1

What’s Your Top 10?

A Business Marketing Exercise

(Part 1)


Recently, I was asked, “What makes your product – ZOX Pro Training – different from other brain management products in the market?” The question was asked by a promoter wanting to promote our ZOX Pro Training seminar on line, using the top 10 things that make it different. This made me stop and think. This was something I had not assessed for some time. It would be a valuable exercise for me. It is basic marketing, and if you have a business, you should revisit this periodically with your business. Once I got started, I came up with even more than 10 things that make the ZOX Pro system different from other brain management programs. That’s great!

This is an excellent exercise for any business that wants to market what is has to offer. List the attributes about your business or its products. Start with a short list of key things – an outline. These attributes should be what makes your product stand out in the market. They could be unique properties, like on the Internet, they could be a better design, or they could be a combination of attributes, together defining your business that places it above the competitors’.


If you have No Other Quality – Sell Yourself!

If you cannot think of anything that makes your business or its products special, then you need to look elsewhere to build your list. First, sell yourself. If your business has nothing different to offer, then offer yourself. Who are you? Why would you be the better person for someone to deal with than someone else?

Now, if you can’t think of any way that you can sell your business attributes, your product attributes, or yourself, you need to start asking yourself, “Why am I in business?” The good thing is that you haven’t run out of options of what you can pull attributes from. How about relatives or friends? Have you tried to convince people you know to try your products? We have tried out ZOX Pro with people we know with great success.

So, it is a good idea to make a list of the top 10 attributes for your company. Be creative and see what you can come up with, then read our next article in this series to see if what you have come up with may be useful in your marketing plan.

What’s Your Top 10? – Part 1

What’s Your Top 10? – Part 2

What’s Your Top 10? – Part 3

What’s Your Top 10? – Part 4

What’s Your Top 10? – Part 5


Great Things Happen Here!

What’s Your Top 10? – Part 2

What’s Your Top 10?

A Business Marketing Exercise

(Part 2)


In the previous article of this series, we discussed how to determine which attributes distinguish your company, your product, or yourself from your competitors’ attributes. If you know about ZOXing, you already know about what distinguishes ZOX Pro Training from other brain management systems, but let’s look at other companies.


Sex Sells!

We have a local plumber that projects himself as a ‘sexy’ plumber. Why? Because plumbing is not sexy; it isn’t even slightly attractive. So, he sells himself as the ‘sexy’ plumber. It sets him apart from other plumbers. (We don’t know if they are ‘sexy’, because they don’t tell us.) Don’t worry, he most likely charges like all the other plumbers – lots.

There is an irrigation company (what? more plumber stories?) that often showed a pretty teenage girl at the end of their television ads. Many men went into their business location thinking she would be behind the service counter. I never saw her there, but I did find out that she is the daughter of one of the owners of the company. Helen of Troy launched a thousand ships – a pretty face can sell pipe!

We don’t try to use pictures of pretty girls on to sell ZOX Pro Training, because we think that ZOX Pro sells itself through other attributes. This example, though, is a way of showing that you can use all sorts of approaches to attract attention to your company and your products. Once customers try your products, they will be able to distinguish for themselves why your company is better than your competitors.


If you have Deep Pockets…

If you’re still low on ideas, you can buy a ‘face’! No this is not a bad hair day, or major cosmetic surgery, this is giving your company a facelift with a ‘frontrunner’. This is a term to describe someone who gives a good face, good voice, etc. to get your business seen. Sure, it’s still your company, and you still make the decisions, but a frontrunner can get you attention. Remember the irrigation company with the pretty girl in the television ads that we mentioned earlier? That is exactly what we mean by a ‘frontrunner’.

Keep working on your list of your top 10 attributes and check back for our next article in this series for more ideas.

Other Articles in the “Business Marketing” Series:

What’s Your Top 10? – Part 1

What’s Your Top 10? – Part 2

What’s Your Top 10? – Part 3

What’s Your Top 10? – Part 4

What’s Your Top 10? – Part 5


Great Things Happen Here!

What’s Your Top 10? – Part 3

What’s Your Top 10?

A Business Marketing Exercise

(Part 3)


If you ever want a marketing campaign to have at least a chance of working, start with your list of attributes. Once you have your outlined list, expound on each attribute so that you can take full advantage of it.

A Live Example:

I am going to give you an example of this process by using my own business, This is the actual exercise I went through. And while I was going through it myself, I thought that this would be a great topic to write about. Many times you may hear similar techniques in most business builder manuals, but most do not give you real-life examples you can compare with your own situation.

What Makes My Own Business Unique – I’ll Show You.


In the topics I give, you’ll think that some of these attributes may sound similar to start with, but you’ll soon see that there is quite a difference between the points. So, here is where we start:

Top 10


Top 10 Things (Actually more than 10…) that make Brain Management and Mental Photography different from other mind disciplines:

1. Invented by Richard Welch, the founder, my Mentor.

2. We are the original.

3. Invented separate form all other mental disciplines.

4. Our organization specializes in one program.

5. Since we have one program, we have been able to simplify the tasks making it timely (many mind discipline programs take more time than ZOX Pro Training)

6. We’re not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours!

7. Taught on a scientific level, all religions are okay with ZOX Pro Training.

8. Free refreshers of ZOX Pro Training for life. You have a Lifetime Membership.

9. As the course is upgraded, you don’t pay to re-attend and gain the updates on-line.

10. Anti-guruism. You are your own BEST Guru!

11. We don’t need to know your problems. ALL of our trainings and seminars are non-intrusive.

12. Everyone can use ZOX Pro because it’s natural and you were born with it.

As you can see, we have come up with more than 10 attributes! These are still just listed in an outline form. In the next blog entry, we will take the next step of this exercise and expand the list.

Other Articles in the “Business Marketing” Series:

What’s Your Top 10? – Part 1

What’s Your Top 10? – Part 2

What’s Your Top 10? – Part 3

What’s Your Top 10? – Part 4

What’s Your Top 10? – Part 5

Great Things Happen Here!

What’s Your Top 10? – Part 4

What’s Your Top 10?

A Business Marketing Exercise

(Part 4)

Refine Your List


Now that I have my list of attributes that makes different from other brain management systems, I want to further define what I know about each of these topics. I want to bring out the best in what each topic offers.

The best thing about all of these attributes is they have always been there and haven’t changed. They have stood the test of time.


Top 10


1. Invented by Richard Welch the founder, my Mentor: Richard Welch, my Mentor for over 17 years, invented Mental Photography from speed-reading in 1975. That’s over 30 years of research, development, and simplification, and creating a completely in-depth understanding of every nuance the product holds. Richard is the absolute expert in the field.

2. We are the original: It is important that ZOXing is not an extension of someone else’s work. There are many mind disciplines that have used other works to create their version. That action waters down the effectiveness.

3. Invented separate from all other mind disciplines: From the beginning, Richard was advised to develop Mental Photography separately from all other mental disciplines. Because he chose to follow that advice, he has achieved greatness in his field. Richard is known around the world as the “Father of Mental Photography“. Others have even tried to claim that Mental Photography is related to other mind disciplines, in an effort to capitalize on the ‘good name’.

4. Our organization specializes in one program: In contrast to so many other organizations, we have one product, Brain Management, with several ways to deliver it. The most basic and simple version is ZOX Pro Training. This enables us to be exceptional in our ability to help you achieve your best results. In contrast, organizations that have multiple product lines, have many challenges to overcome, including consistency and concerns about whether the products actually fit together.

If you are in the marketing game, the best way to make gobs of money, is by breaking a system into segments that you can charge for each segment, or ‘products’. You just need to position your company to keep selling to those same ‘loyal’ clients, and pumping them for more and more money, for them to achieve the next level. This leads to points 5 and 6. (Richard chose NOT to use this method of marketing.)

5. Since we have one program, ZOX Pro Training, we have been able to simplify the tasks making it timely (multiple products take more time to teach and to learn). The easiest way to start explaining this is to explain what happens when you have multiple products. It takes you more time to learn each ‘part’. Then, it takes you more time to employ each part daily. If the parts are inconsistent, or in some cases contrary to other parts, you’ll quickly become discouraged with using the ‘parts’. Even good ‘parts’, with benefits, are often left behind this way. (I invented a word, “Developmentitus“, to explain the effects of this problem.)

In contrast, all parts of our ZOX Pro system are complete and consistent with all of the other parts. This seamlessness is referred to as ‘synergy’. The value of ALL of the parts we teach you, are worth more than if you were to learn them separately. And it takes much less time to employ the whole system, than it would take if you were only using ‘parts’.

6. We’re not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours! Quite often you will experience that you are being sold on the next-best thing while you are attending a seminar. We don’t need to do this, because we have one thing: ZOXing. (You’ve already bought the one thing we offer.) That one thing is all-encompassing, and can be employed anywhere in life from this time forward. So, you are getting the entire system up front! This encourages you to use the whole system now… not later as you accumulate pieces. And because we are not pushing things for you to buy, the agenda switches! You will experience the agenda of your ‘learning’.

7. Taught on a scientific level: All religions are okay with it: There are many good teachings that are religiously based that are overlooked because of beliefs. Our seminar is not religiously based. People from all walks of life and religions attend without a problem.

8. Free refreshers of ZOX Pro Training for life. You have a Lifetime Membership. You will never be asked to pay again.

9. As the training is upgraded, you don’t pay to re-attend and gain the updates on-line. Even computer software charges for their upgrades, even if there is no obvious advantage. Beat that!

Let me explain by example: My PC was working at its best was when it was on Windows 95 with all the patches. Then, everyone quit supporting Windows 95. I had to change to a ‘buggy’ Windows 98. Finally, when my Windows 98 SE was running at its finest hour, everyone stopped supporting it. So, now I have had to move to another platform, just so I can run a new level of programs that the old unsupported Windows 98 SE couldn’t run. Eventually, they will do the same thing with this ‘buggy’ operating system. They will improve it with patches until they have it running optimally, then it too will be obsolete and unsupported. The question is why? I was happy with the performance of the old system. Then I was forced onto platforms that are inefficient and cumbersome. Since that time we have added several new platforms. It has all gotten so sophisticated that we now must accept 64-bit software, because the massive globe smashing programs will no longer run on 32-bit platforms.

There is one final detail I left out; actually the most critical one. Dollars! You see, each time there was an upgrade, I had to pay more money to get it, without any obvious benefit!

Since Microsoft is now giving away absolutely insane amounts of money to charity, why not give a little back to the little people that helped get them there instead, or is that considered heresy? Give away the next big operating system for free, and this time, have it fixed to ‘work’ without all the ‘bugs’! (I can dream…?)

10. Anti-guruism: We teach independent thinking and decision-making, without the need for a guru to hold your hand, tell you how to think, or tell you how to live. You don’t need a re-charge, because it comes from within you. You are your own best guru. We teach you how.

11. We don’t need to know your problems: We provide the tools to you to deal with your own problems. The system is non-intrusive to your life or problems. If you still chose to consult with us on how to apply the system to your problem, we will give you sign-posts to observe and act upon. It is your journey. You still need to put in a little work to get your best result. If we just give you the answers, we are cheating you out of a valuable experience.

12. Everyone can use ZOX Pro because it’s natural and you were born with it. Everything that we teach is based on the natural abilities you were born with. You have just been taught out of using them. But since you were born with them, you never actually lose the abilities, you’re just out of touch. We help you get ‘re-acquainted’ with them.


Other Articles in the “Business Marketing” Series:

What’s Your Top 10? – Part 1

What’s Your Top 10? – Part 2

What’s Your Top 10? – Part 3

What’s Your Top 10? – Part 4

What’s Your Top 10? – Part 5



Great Things Happen Here!

What’s Your Top 10? – Part 5

What’s Your Top 10?

A Business Marketing Exercise

(Part 5 – Conclusion)


In Conclusion

As I was building this list of attributes that distinguish from our competitors, even more great attributes came up. I needed to draw the line somewhere. What I wanted to point out to you is:




A Little Secret

Now, I will let you in on a little secret. This secret may be the most valuable piece of information that you ever get, or you can simply disregard it as rubbish. That’s your choice.

Shhh… There is another way you can use this same process of listing top 10 attributes. Instead of using it for your business, use it for you!

Find out what your Top 10 attributes are! It becomes a real benefit to yourself when you find out what you offer, who you really are, and how you can impact those around you.

I sincerely hope you had the propensity to get to the end of this blog series. The best value was actually at the end. Good luck. Have a great life.

We teach you how to use and benefit yourself by using the ZOX Pro Training and the Brain Management Process. ZOXing / Mental Photography should be used by everyone. Tell the world! Be Sociable: Share!

Other Articles in the “Business Marketing” Series:

What’s Your Top 10? – Part 1

What’s Your Top 10? – Part 2

What’s Your Top 10? – Part 3

What’s Your Top 10? – Part 4

What’s Your Top 10? – Part 5

Great Things Happen Here!